Search Engine Optimization
Search Engine Optimization (SEO) can be considered as the art and science of getting pages to rank higher in search engines such as Google, Bing, Yandex, Yahoo, Baidu. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Google alone accounts for nearly 75% of searches carried out.
Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. Using a complex rating system, websites are ranked according to Page Rank, Locality, Content Relevancy, Language, and so many other factors.
Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. This is where Search Engine Optimization comes in.
Pearl Hosts Technology specializes in Search Engine Optimization for businesses that require to boost their online presence. We help you get your website optimized using the approaches below.
- Keyword research
- Competitive research
- On-page optimization
- Content updates and layout
- Link building services
- Local Citation & Listing Services
- Page submission on all popular search engines
- Google, Yahoo, Bing, Yandex, Baidu analytics integration